Small Business Help
Recently, I met a possible center of influence or significant referral resource at a networking event. We scheduled a meeting to get to know each other better. She specifically wanted to know what made me different from all the other small business coaches or executive coaches within the Chicago market place.
I immediately knew what my response would be when we meet – I double results through a quarter of a century proven process that builds sustainable change within the K.A.S.H. Box.
Since many small business coaches focus on intangible outcomes, I have learned that by bringing the results out first is one of the three differences that makes me unique. The second difference is that I use a process that has a proven 30 year history. With coaching being a relatively new field, many coaches can’t make that claim. Finally, my third difference is the use of building sustainable change through the concept of the K.A.S.H. Box for Sustainable Change.
For many small business owners or entrepreneurs being able to answer this question – What Makes You Different or What Is Your Unique Selling Proposition (USP)? – quickly, succinctly and with assured confidence is a significant challenge. In working with my executive coaching clients (many of whom are small business owners seeking small business help) having them identify what makes them the stand out as the Red Jacket in a sea of gray suits is one of my first coaching actions.
Tags: elevator speech, gray suits, small business owners, unique selling proposition, unique selling proposition usp